- Satire or parody ("no intention to cause harm but has potential to fool")
- False connection ("when headlines, visuals or captions don't support the content")
- Misleading content ("misleading use of information to frame an issue or an individual")
- False context ("when genuine content is shared with false contextual information")
- Impostor content ("when genuine sources are impersonated" with false, made-up sources)
- Manipulated content ("when genuine information or imagery is manipulated to deceive", as with a "doctored" photo)
- Fabricated content ("new content is 100% false, designed to deceive and do harm")
Adapted from Claire Wardle, First Draft News