ECON202 - Microeconomics - Nagle: Companies

The extraordinary success of Amazon is due to market-leading strength in three "dimensions" of value: owning the mightiest supply chain to deliver fastest and cheapest the broadest range of products, enhancing what customers and business partners are doing when using the website / online ecosystem, and knowing how to implement the optimal terms and conditions in the after-sales customer experience. Wall takes a look at the unique managerial skill of Amazon and how each of these organizational areas operates externally and internally according to a separate business logic based on a dimension of value.

Disney Culture proposes that there is still a unifying Disney ethos, one that can be traced back to the corporate philosophy that Walt Disney himself developed back in the 1920s. Yet, as cultural historian John Wills demonstrates, Disney's values have also adapted to changing social climates.

The Marvel Studios Phenomenon evaluates the studio's identity, as well as its status within the structures of parent Disney. The authors identify milestones from Marvel's complex and controversial business history, allowing us to appraise its industrial status: from a comic publisher keen to exploit its intellectual property, to an independent producer, to successful subsidiary of a vast entertainment empire.

Before he became president and CEO of United Wholesale Mortgage and took his company to the top of the game nationally, Mat Ishbia was a member of Tom Izzo's 2000 Michigan State national championship basketball team. This is an essential, accessible volume which proves that effective leadership truly translates from the bench to the board room.